So is your Blog Promoting Your Website?
OK so now we know content is king. And definitely since we could creating our very own blogs, (remember blogs is definitely short slang for Blogs – which can be what the “formal and official” term is), most of our info is going to be “unique” and “Original”. Yet from time to time, since we have become only individuals, and since we all simply cannot “create” more and more information, we will copy data from other web sites. That is fascinating. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and forego writing anything at all.
Now i want to make this distinct. If you are providing a service to people, where most of your business is always to offer out links to other places in which people could get information, therefore are a repository where persons come to get backlinks, because you already have all the analysis – that is certainly fine. Since what you will loose in content, you will comprise in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE VISITS – MORE EYEBALLS — MORE PEOPLE VISITING. And content can be not the sole parameter a great Search Engine looks at. Not by a long taken.
This can be a critical point out keep in mind. All the things we can talk about, every method, from content to email to email lists to whatever, has nevertheless one goal in mind. To consistently and constantly increase and build your site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the service plan you are providing, to come back. So please differentiate between your end goal as well as the methods. Content (discussed in our first article) is a technique towards the aim of getting classified by a good job on a internet search engine, and the aim is to have people work with and arrive to your web-site or blog page, and make a “buzz” regarding it. (We can talk about this much later within our series. )
Let us resume content for a moment. Below we are talking about something that most writers find out about and are acquainted with. Text, ideas, phrases. Classic, unique text.
So to be able to continue on our own fairly rational path, we will now focus on the “text” and what has to be in it. Which brings us for the subject of “keywords”. Just before explaining just the thing these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more carefully.
If you have an online site selling locks beauty assists, you will want to sell off your materials writing content material around everything you are selling. Definitely if you compose something about the between different models of dish washers, this is not going to relate to the “subject matter” and content material of your web page. So you is going to write article content around nice hair supplies. You are going to write content on very good hair care, on how to dye flowing hair, how to get eliminate split-ends, how often to hair shampoo etc . etc .
Our magic hair website is called “Hair Is Not really Forever”. Nonetheless this is our site for the moment and we will preserve it as we go along. hairisnotforever also offers a blog. This smarterspacesfm.com.au blog we will call up “SilkyFairHair” and we’ll put it, with regard to our model in under the proprietor who’s aptly named Mr. Nor Hair. So now we have the following:
1 . Web page – Locks Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is fictional)
These kinds of names Are crucial and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind as we go along through these articles especially when I get to the article on the importance of finding the right name.
So Mr. Nor Hair great wife, Mrs. Purple Scalp work together. They create the internet site, get all the necessary products to sell anything on it, set a couple of articles or blog posts about locks and settle-back and wait for a people to come beating their particular “virtual” door down. Very well as we say in Hebrew, “Boker Tov” (which actually means “Good Morning”), or as you claim in English language, “Knock. Hit. Good Morning! Any individual Home? inches
Okay the head of hair couple find out about keywords. And so they produce articles in which EVERY sentence has the phrase hair in it (or balding). Although hair may be the title of the game. They make sure their articles is basic, and once they have written two HTML webpages of curly hair articles, smartly placed by way of a cousin the graphic specialit (who can be bald) around the advertisements for the purpose of hair products and now they think they are performed!
Woah! Not by a VERY LONG SHOT! Here is where it gets depressing to get the uninformed and non-dedicated people.
We will deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, classes. A key word is something that the search engine can look for and validate (in our day), to use as one of the parameters about how to list your site.
The keywords we all refer to are in two distinct and totally different spots. The earliest in the webpage header with the site. in what is known as the section to get “meta” tags. We definitely will deal with the meta tag in a varied article, nevertheless let us simply just say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your internet site. An example destinazione tag with respect to keywords about our site may look like this:
Again inside our article(s) upon meta tags we will talk about these keywords, and meta tags, but for today take it as a granted these are a number of the keywords that is to be in the meta tag.
If the Search Engine technology first became popular and meta tags were applied, the keywords tag was critical. Search engines like google looked at the keywords inside the meta marking and answered that was what the internet site was about and listed the site under all those keywords. This was caught to immediately, and humans being the crafting devils they are, began record keywords that had nothing to do using their sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Visitors & Eyeballs)
So porno sites especially, adopting this kind of as yet one more “fool the engine” technique, would put keywords just like “hair”, “technology” etc . into their meta tags, and provide the site an innocuous name and voila, more traffic.
Hence in the never-ending battle Search Engines caught in, and does a few issues. They deprecated the importance of your keywords in the meta tags in respect to their algorithms, UNLESS this on the site basically did match the keywords. Of course , this was not enough simply because porn sites will place “real” articles around the stuff. Let me give you a REAL example that i find funny, but it is extremely serious.
In a single of my personal posts in the blog, you can view my biography which is noticed by search engines like yahoo. The other day I actually received a message from a classic flame of mine expressing “I freaked out. We googled you, under Wyatt Gross Copy writer, and you are linked to a site regarding tushy’s! inch So I choose and Google it, and sure enough in like the sixth position are these claims: “Ted Gross’s Unofficial Biography – The actual Version by simply Tushy” last but not least I simply click and get led to another site (no url in this article as I tend not to want to publicize that site designed for obvious reasons) and I come to a adult site which ripped off, out of all the content in the internet, MY PERSONAL profile to place around the porn adverts. UGH! Nevertheless, you see that can be how crafty people are!
(Here we are never going to talk about “splogs” – that means “spam blogs” yet. But keep it in mind. )
Okay ok now what happens – not theoretically but in practice.
Two situations: 1 . You could have keywords within your meta draw (and you need to have them! ) The little Search Engine “bot” (that is a computer program whose task it is to travel around the Net, never rests and never consumes and gets into all those porn sites as well!, and picks up information on EACH AND EVERY ONE sites and so the information can be categorized), reaches our web page of hairisnotforever and reads the keywords on the web page. Then this little android makes a overview of the web site. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your own site. (Remember Search Engines no longer “see”, they may be NOT aesthetic (males are visually oriented not Search Engines! ) therefore graphics are certainly not taken into account if you use the in die jahre gekommen tag. ) The algorithms get more and more sophisticated in the future and they look for content, keywords, phrases and so forth (Remember original content! )
2 . You may have no keywords in your coto tag and so the engine merely looks at your articles.
So each of our happy few figures alright lets put the word wild hair say, in each and every sentence in least 3 times. NO! Typically do that. Excessive use of a key phrase is a red-flag to a Internet search engine and you will be penalized for it! It must be used and used frequently, but NOT overused.
Now when you Google just for hair items using the term “balding”, the Search Engine has the key phrase, and based on a million parameters decides what position for the specific key word, hairisnotforever will have, and passes it out.
Consequently our few figures what the hell. We all will also sell off mascara, and in addition they put in a picture advert plus the word wimpernfärbung in their keywords, without having any content because of it. Well then will most likely be listed mainly because the last of this last of the last for everyone looking for “mascara”. So for this lesson the formula is usually:
“Content+Keywords inside the content+Keywords in Meta point. ”