Is your Blog Helping Your Company Site?
Fine so now we know articles is king. And of course since you’re creating our personal blogs, (remember blogs is short slang for Weblogs – which is what their “formal and official” name is), almost all of our info is going to be “unique” and “Original”. Yet from time to time, since were only human, and since we simply cannot “create” more and more data, we is going to copy information from other sites. That is nice. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing nearly anything.
Now allow me to make this clear. If you are giving a service to people, where most of your business is always to offer away links to other places just where people will get information, therefore are a repository where persons come to get links, because you already would all the study – that is certainly fine. Since what you will loose in content, you will make-up in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE SINKS INTO – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is usually not the only parameter an Search Engine discusses. Not with a long shot.
That is a critical indicate keep in mind. Anything we will certainly talk about, just about every method, by content to email to email lists to no matter what, has although one aim in mind. To consistently and constantly increase and build your website “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the company you are offering, to come back. So please differentiate amongst the end goal and the methods. Articles (discussed in our first article) is a technique towards the objective of getting listed in a good job on a search engine, and the target is to have people apply and arrive to your website or weblog, and generate a “buzz” regarding it. (We should talk about that much later in our series. )
Let us get back to content for a moment. In this article we are speaking about something that pretty much all writers learn about and are familiar with. Text, text, phrases. Unique, unique text.
So in order to continue on our very own fairly logical path, we will now focus on the “text” and what has to be in it. Which usually brings us for the subject of “keywords”. Prior to explaining what exactly these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more properly.
If you have a website selling mane beauty assists, you will want to sell your material writing content material around everything you are selling. Definitely if you write something about the between different models of dish washers, this is not gonna relate to the “subject matter” and content of your site. So you will write articles around your mane supplies. You are going to write articles or blog posts on very good hair care, to be able to dye nice hair, how to get reduce split-ends, how often to shampoo or conditioner etc . etc .
Our magic hair website is called “Hair Is Not really Forever”. Nonetheless this is each of our site for the moment and we will keep it as we complement. hairisnotforever also offers a blog page. This blog we all will contact “SilkyFairHair” and we’ll put it, for the sake of our model in under the name of the proprietor who’s aptly called Mr. Neither Hair. So now we have as follows:
1 . Website – Your hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is normally fictional)
These types of names Are essential and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind even as go along through these articles especially when I find the article on the importance of discovering the right name.
Hence Mr. Neither Hair great wife, Mrs. Purple Hair work together. They create the site, get all of the necessary stuff to sell anything on it, set a couple of content articles about locks and settle-back and wait for an people to come beating their particular “virtual” door down. Very well as we say in Hebrew, “Boker Tov” (which actually means “Good Morning”), or as you say in English, “Knock. Knock. Good Morning! Any person Home? inches
Okay the head of hair couple find out about keywords. Thus they develop articles by which EVERY phrase has the word hair in it (or balding). Nonetheless hair is the name of the video game. They make sure their content material is initial, and once they have written two HTML internet pages of curly hair articles, intentionally placed by way of a cousin the graphic artisan (who is certainly bald) throughout the advertisements intended for hair products and now they think they are performed!
Woah! Not really by a EXTENDED SHOT! Here is where it gets depressing to get the uninformed and non-dedicated people.
I want to deal with the “keyword” concern. Keywords are just like indices or if you wish, categories. A key phrase is a thing that the search engine will be for and validate (in our day), to use as one of many parameters regarding how to list your site.
The keywords we refer to are in two distinct and totally different spots. The initial in the web page header from the site. in what is known as the section pertaining to “meta” tags. We will deal with meta tags in a completely different article, on the other hand let us just say these are the keywords most google search look for (with their “bots”) when visiting your internet site. An example traguardo tag with regards to keywords on our web page may seem like this:
Again in our article(s) in meta tags we all will discuss these keywords, and meta tags, but for nowadays take this as a provided these are a few of the keywords that is in the coto tag.
If the Search Engine technology first became popular and the meta tag were implemented, the keywords tag was critical. Search engines like google looked at the keywords inside the meta tag and suspected that was what the web page was about and listed the site under many keywords. This was caught on to immediately, and humans being the crafty devils they are simply, began directory site keywords that had nothing to do with their sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Visits & Eyeballs)
So porno sites especially, adopting this as yet an alternative “fool the engine” technique, would place keywords like “hair”, “technology” etc . within their meta tags, and give the site a great innocuous brand and bam !, more traffic.
Consequently in the never ending battle Search Engines caught about, and do a few elements. They deprecated the importance belonging to the keywords inside the meta tags corresponding to their algorithms, UNLESS the information on the site truly did meet the keywords. Of course , this did not include enough seeing that porn sites will place “real” content around the stuff. Let me give you a ACTUAL example that we find funny, but it is extremely serious.
In a single of my personal posts in the blog, you can watch my bio which is picked up by search engines like yahoo. The other day I actually received a message from a well used flame of mine stating “I freaked out. I actually googled you, under Ted Gross Article writer, and you are connected with a site regarding tushy’s! inches So I get and Yahoo it, and sure enough in like the fifth position is this: “Ted Gross’s Unofficial Biography – The Real Version by simply Tushy” and definitely I just click and acquire led to an alternative site (no url here as I will not want to publicize that site for the purpose of obvious reasons) and I arrive to a adult porn site which ripped off, out of all the content on the internet, MY profile to use around their particular porn adverts. UGH! However you see that is normally how crafty people are!
(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Yet keep it in mind. )
Okay so what now happens — not in theory but in practice.
Two scenarios: 1 . You could have keywords within your meta tag (and you need to have them! ) The little Google search “bot” (that is a software program whose job it is to travel around around the Internet, never naps and never eats and enters all those porn sites as well!, and sees information on ALMOST ALL sites so the information may be categorized), relates to our internet site of hairisnotforever and says the keywords on the site. Then this kind of little robot makes a snapshot of the webpage. Then the methods take over and match the keywords in the meta tags for the text and stuff on your own site. (Remember Search Engines don’t “see”, they are NOT vision (males will be visually focused not Search engines like yahoo! ) and so graphics are definitely not taken into account if you do not use the alt sammen tag. ) The methods get more plus more sophisticated as time goes on and they seek out content, keywords, phrases and so forth (Remember initial content! )
2 . You could have no keywords in your meta tag hence the engine only looks at your articles.
So the happy few figures ok lets put the word curly hair say, in every single sentence by least 3 x. NO! Avoid do that. Overuse of a key word is a red-flag to a Google search and you will be punished for it! It must be used and used frequently, but NOT over-used.
Now when you Google intended for hair products using the word “balding”, the Search Engine has the key word, and based on a million variables decides what position for the specific key word, hairisnotforever will have, and rss feeds it out.
Hence our few figures www.hotelscaini.com.br the actual hell. All of us will also sell mascara, and so they put in a photo advert plus the word mascara in their keywords, without having any kind of content correctly. Well then will likely to be listed since the last with the last of this last for any individual looking for “mascara”. So because of this lesson the formula can be:
“Content+Keywords in the content+Keywords in Meta indicate. ”